2 comments

• 

  jyasuda

  9 months ago

  Hey there. Jeff, CEO of Blip.fm, here. This is really a great post and I appreciate you mentioning us. I liked how you brought up music marketing by labels and the need for them to start adopting new ways to expose music to the masses. The major pitfall for most labels is that trying to market to kids through a centralized manner (banner ads, featured spots, etc.) doesn't really work. And, it's not just kids (who tend not to buy music) that hate being marketed to... If music can be introduced and then shared from people that you know or trust, we believe that labels (and more important, the artists) will have much more success in promoting their music. That's what we're trying to do with Blip.fm. Food for thought and keep up the great posts!
  
  Best,
  
  J
  
  http://blip.fm/invite/jeff
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• 

  AainaA

  9 months ago

  Hello Jeff
  
  Thank you for dropping by... and voicing your thoughts - Appreciate it! - I understand perfectly what quadaries SMNs may have pushing titles to aficianadoes - I've always believed that giving the chances for these giants to tinker outside the 'recording studio' mentality {so to speak}, and by embracing and leveraging technology, they'd grow exponentially .. Blip.fm is terribly addictive - the one thing I find friendly, is the fact that by being different to last.fm, DJs need not necessarily have all the CDs to stream niche content in their channel - imagine trying to stream say Newton Mendonça and you're living on one end of the world and have no means whatsoever to that Vinyl for example can be quite daunting, and the fact that it could be possibly linked to Blip.fm by Mendonça's PR somewhere in Rio de Janeiro makes the platform even more attractive to listeners, and buyers.
  
  I believe and the reason why this article was written in such a way so as to incite the possibilities that with Music, producers should be able to forsee that SMNs are platforms for them to 'exploit' and push content to the masses - it is afterall B2B2C, and should be taken as such.
  
  http://blip.fm/invite/AainaA
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